Privacy policy

Last updated: October 23, 2026

Eau Claire Distillery Ltd. ("Eau Claire Distillery," "we," "us," or "our") respects your privacy. This policy explains what personal information we collect, how we use and share it, and the choices you have. We handle personal information in line with Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

This policy applies to our website and online store, our email and loyalty programs (including Cask Club), our events, and our distillery and retail locations.

WHO WE ARE

Eau Claire Distillery Ltd. is located at 113 Sunset Boulevard SW, Turner Valley, Alberta, Canada. We are responsible for the personal information under our control and have designated a Privacy Officer to oversee this policy. Contact details are at the end of this page.

INFORMATION WE COLLECT

Information You Provide

  • Contact details, such as your name, email address, phone number, and mailing or shipping address
  • Account and order details, such as purchases, order history, and preferences
  • Age or date of birth, to confirm you are of legal drinking age
  • Messages, survey responses, reviews, and event or tour registrations
  • Loyalty and email program details, such as Cask Club membership

Payments are handled by our payment processors. We do not store full payment card details.

Information Collected Automatically

  • Device and browser information, IP address, and general location
  • Pages viewed, products browsed, cart activity, and the site that referred you
  • Engagement with our emails, such as opens and clicks

We collect this using cookies, pixels, and similar technologies. See "Cookies and Tracking" below.

Information From Others

We may receive information from service providers, advertising and analytics partners, event and retail partners, and social media platforms when you interact with us there.

HOW WE USE YOUR INFORMATION

We collect and use personal information only for purposes a reasonable person would consider appropriate, and with your consent where required. We use it to:

  • Process and ship orders, verify age, and provide customer service
  • Manage your account and loyalty program membership
  • Send marketing emails or texts where you have given consent, as required by Canada's Anti-Spam Legislation (CASL)
  • Personalize your experience on our website
  • Show you relevant ads on other websites and platforms, and measure how well our ads work
  • Analyze and improve our website, products, and services
  • Protect against fraud and keep our systems secure
  • Meet our legal obligations, including provincial liquor and federal tax regulations

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share it only as described below.

Service Providers

We use trusted providers to run our business, including ecommerce, payment processing, shipping and fulfilment, email and text messaging, customer service, website hosting, and analytics. They may only use your information to provide services to us and must protect it.

Advertising and Analytics Partners

We work with advertising and analytics partners, such as Google and Meta, to understand how our website is used and to show you relevant ads. This may include:

  • Cookies and pixels that record your activity on our website
  • Sharing contact information, such as your email address or phone number, in a protected (hashed) form so a partner can match it to its users. This lets us show you relevant ads, avoid showing you ads, find similar audiences, and measure results.

These partners also handle information under their own privacy policies. You can opt out at any time. See "Your Choices and Rights" below.

Legal and Business Reasons

We may share information when required by law or a regulator (including the Alberta Gaming, Liquor and Cannabis Commission and other provincial liquor authorities), to protect our rights, customers, or others, or as part of a merger, sale, or transfer of all or part of our business.

COOKIES AND TRACKING

We use three types of cookies and similar technologies:

  • Essential: needed for the site to work, such as your cart and checkout
  • Analytics: help us understand how visitors use the site
  • Advertising: help us and our partners show relevant ads and measure results

You can manage cookies through your browser settings and, where available, our cookie banner. You can also manage interest-based ads through these tools:

Some browsers offer a "Do Not Track" setting. There is no common standard for these signals, so our website may not respond to them.

YOUR CHOICES AND RIGHTS

Marketing Messages

You can unsubscribe from marketing emails at any time using the link in any email, or reply STOP to marketing texts. We will process your request within 10 business days, as required by CASL. We will still send messages about your orders and account.

Interest-Based Advertising

You can ask us to stop sharing your contact information with advertising partners by contacting us. You can also use the tools listed under "Cookies and Tracking."

Access, Correction, and Consent

Under Canadian privacy law, you can:

  • Ask what personal information we hold about you and how it has been used or shared
  • Ask us to correct information that is inaccurate or incomplete
  • Withdraw your consent to how we use your information, subject to legal or contractual limits

We will respond within 30 days and may need to verify your identity. If withdrawing consent affects a service we provide, we will explain what that means for you.

AGE REQUIREMENT

Our alcohol products are intended only for adults of legal drinking age in their province or territory (18 in Alberta, Manitoba, and Quebec, and 19 in all other provinces and territories). We do not knowingly collect personal information from anyone under the legal drinking age, and we will delete it if we learn we have.

WHERE YOUR INFORMATION IS STORED

Our service providers may store and process your information outside Canada, including in the United States. While there, it may be accessible to courts, law enforcement, and national security authorities under local laws. We use contracts and other safeguards to protect it.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only as long as needed for the purposes in this policy, or as required for legal, tax, or regulatory reasons. After that, we delete it or make it anonymous.

HOW WE PROTECT YOUR INFORMATION

We use reasonable administrative, technical, and physical safeguards, including encryption during checkout and limited access to personal information. No method of storage or transmission is completely secure. If a privacy breach creates a real risk of significant harm, we will notify you and the appropriate privacy commissioner as required by law.

CHANGES TO THIS POLICY

We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. If we make significant changes, we will let you know by email or a notice on our website.

CONTACT US

For questions, requests, or concerns about your privacy, contact our Privacy Officer:

Privacy Officer, Eau Claire Distillery Ltd.
113 Sunset Boulevard SW, PO Box 1539
Turner Valley, Alberta T0L 2A0, Canada
Email: shop@eauclairedistillery.ca
Phone: (403) 933-5408

If you are not satisfied with our response, you can contact:

  • Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca)
  • Office of the Privacy Commissioner of Canada (priv.gc.ca)